LAQUÉ (la . ké) is a beauty, cosmetic & personal care shop founded by Farah Elkady with the aim of offering a wide collection of products for a rich and pampering experience.
‘Laqué’ is French for ‘Gloss’ or ‘Varnish’, the meaning for which our brand is inspired as we seek to bring forth product solutions that help achieve healthy, nurtured, and glowing skin.
Laqué is now split to Beauty & Verdure. Laqué Beauty works toward providing gentle and lightweight makeup suitable for portable, everyday use. Laqué Verdure strives to offer a luxurious bathing experience enhanced by products that quench the skin and satisfy the eye.
(Verdure /ˈvəːdjə,ˈvəːdjʊə/: a condition of health, vigor & freshness)
The Essence of Laqué Lies in Art
To many, the act of living is seen as an art. The idea behind this brand originally started off as an artistic endeavor. Art for us inspires escapism and a sensory haven. Laqué was born out of a passion for make-up as a form of self-expression and love for art as a source of aesthetic inspiration.
The original artwork on our packaging aims to inspire a lifestyle of excitement and self-care. We want the sight of our products to elicit in potential buyers the urge to pamper themselves and elevate the everyday. With elaborate patterns and captivating illustrations, each design brings about a sense of escape and inspiration. More than a physical product, our brand sells a feeling. We want to invite consumers to dream, to indulge, and to be carried away into a world where they simply feel uplifted and empowered.
Because art can bring about irrational pleasures in people, the artistic aspect of Laqué fits in with the idea of luxury. Art, by nature, offers an indulgence beyond necessity—it’s a form of luxury. At Laqué, we seek to merge this luxury with everyday essentials, creating products that turn routine into moments of beauty and self-expression.
Art is a crucial part of cultural identity. It bears witness to collective experiences and communal beliefs. We believe Laqué to be part of a larger movement towards self-care and beauty as forms of self-expression. Through our simple, everyday products, we want to foster this side of human creativity and celebrate beauty and self-care as a vital part of personal and cultural artistic expression.
Marketing is all about defining a brand’s unique image. With Laqué’s characteristic artistic identity, our products naturally stand out, attracting those who appreciate visual appeal and individuality. Our aesthetic choices are designed to set the tone and establish an alignment between our art and what our products can offer for our target audience.
We aim to establish beauty and skincare as an extension of self-expression, art, and confidence.
Our Goal
With a simplicity that is essential to our products and their ingredients, Laqué is created to be practical and provide just what the skin needs. With the honest effort that we put into the brand’s quality, our values lie in establishing a connection with our customers built on trust and satisfaction.